2015 cookware market diversification Alliance Group brand
2015 wholesale china oven market diversification, brand alliance Group. In recent years, combined with each other by two or more brands, forming alliances with each other occasion to begin sweeping the country. For kitchenware companies, brand alliances not only to meet marketing needs, but also significant savings in the cost of brand-building, and for consumers, while obtaining low-priced goods, but also to enjoy the league to bring shopping convenience, can be described as a kinds of win or win-win marketing tool. But with the development of the brand alliance, kitchenware market may also have some new changes.
Consumers recognized brand in order to achieve tangible results
Brand Alliance mode enables businesses and consumers win, there are three important factors: First, the main material centralized kitchen new induction hob for home renovation for consumers to buy furniture, building materials saves time and energy; the second is a member of the Alliance are the first line of building materials and furniture industry brand, ensuring product quality and after-sales service, consumer confidence; three is organized by a third party to supervise the activities preferential real consumer satisfaction.
In the fierce market competition, reduce market demand environment, brand marketing alliance has been a lot of cookware businesses try, but if this model can become cookware manufacturers through the "winter market" weapon? In recent years, a variety of home improvement building materials Festival events and brand alliances lot, but the results are less than ideal activity, indicating that consumers participate in the activities of brand recognition is very important, more in tough times, the consideration of social influence kitchenware brand, the more we need and abide by professional moral, shoulder responsibility of the industry, the real benefits for consumers.
Big brands will dominate the league or competition
With the emergence of more and more good quality induction hob with CE approval, market the brand presents a wide range of network marketing. Insiders believe that affiliate marketing model or brand will become a minority in the fierce market competition, an important means to snatch sales. "Kitchen chose the cross-category brand building materials gathering force, and the main reason is that a single product operating profit margins become thinner, Union brand can work together to resist risks, but also put more brand extends to millions of households."
If the alliance effects continue to simmer, then, no strength to join the alliance of small kitchen brand is difficult to gain a foothold and eventually be eliminated. From this perspective, sprung alliance brand, is likely to form a coalition led by the major brands "group" of competition.